Definition of GIMMICK

noun : GIMMICK

Source: WordNet 3.1

  • 1. (

    ) a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?" ;

  • 3. (

    ) any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen" ;

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